About Me:

A data-driven UX designer specializing in enterprise AI and consumer experience, spanning the end-to-end product cycle with expertise in visual design. Adept at transforming complex workflows into scalable and measurable experiences.

Amplifi / Enterprise Dev Experience

Reduce the development burden of repetitive and administrative deployment tasks by using an automated and standardized service to minimize pipeline errors, ensure security compliance, and improve productivity.

Sophie / AI Video Decode & Generation Tool

Monitor and analyze marketing content across 175+ countries for Kimberly-Clark, leveraging machine learning to identify high-performing creative patterns and enable enterprise teams to reuse these “winning formulas” for scalable, data-driven social media content.

Kimberly-Clark.com / Global Scale / Corporate Site Design

The new corporate site was designed and developed to celebrate Kimberly-Clark's 150th anniversary, aiming to establish an empathetic, innovative, and trustworthy marketing presence for consumers, investors, and the media.

Goodnites Buy Online / eCommerce / Consumer Products

Facilitating consumer purchasing behaviours by streamlining user flow of searching, selecting and buying goodnites products.

JUMP / Mechanical service provider / mobile platforms

Coordinating technician’s workflow and maintenance service of automated production lines for clients in manufacturing industries

MIMIC / immersive learning game / animal facts

The immersive learning game for children to explore Antarctica and learn knowledge about penguins.

ZzzDoc. / Healthcare / cross platforms

Assisting patients communications with sleep specialists and following treatment plan conveniently

PROSPECTER. / products filter / review system

Improving customer shopping experience in stores that provide foreign products.

Solver / Student Service Portal / Mobile App

Things That Go / educational application / early learning

Look and Find App that helps children recognize objects in different scenes.